Many people envy content writers who get to work from home, have their own schedules and just write as much or as little as they want. Truth is, many content writers are unable to maximize their earnings, and it has nothing to do with their writing ability, It’s just that writing skills are simply not enough.
If you love to write and are considering a career as a content writer, remember that you need an entire toolkit of marketable skills. Below are tips to help you acquire them:
Practice and perfect various writing styles.
It’s no secret (at least for writers) that every form of writing has its individual style. News is presented AP style (informational with bulk of story on top); blogging is friendly, personable and usually opinionated; ad copy is short and persuasive, etc., white papers are lengthy and describe problems and solutions; etc. The more of such styles you master, the more valuable and in demand you become. That simple.
Ideation is a marketing term that refers to the creative process of choosing a topic, title and writing perspective; and it starts with analytics. It’s generally done within a team, but freelances can always do it by themselves. That’s why it’s important to learn how professionals come up with all their ideas. However, just before that, it’s important to understand your readers, know the right keywords to use, know your competition, and craft brief but attention-grabbing titles.
Study HTML, CSS, CMS, and most importantly, Search Engine Optimization (SEO).
Stay calm. You need not be a guru or something, but you have to be familiar with the basics. CMS themes usually have different levels of automatic functions, and you just have to tweak the code a bit (such as to make a title tag or fix a spacing issue) to manipulate the appearance of your text. Most certainly, updated SEO know-how is crucial as well. Note that search engine algorithms are ever changing, and to thrive, you have to be in step.
At the end of the day, everything is all about reputation, so protect yours. Whatever you write with your name on it, make sure it’s original. Think that’s impossible just because countless other writers are writing about exactly the same subjects everyday? Guess what – it’s so much easier than you think. Plagiarized content is BAD AT ALL TIMES, both for you but specially for you as a writer. Using a program that spots plagiarism can save your career in the industry. With so much similar content out there, it’s easy to duplicate writing unintentionally.